Art direction

By the end of this course participants will be able to adequately edit videos telling interesting stories using the tools of Adobe Premiere.


Art direction

Course Summary

his course does not just teach you how to use graphic tools but much more, opens you to the world of using creatives to solve communication problems. We will take you from whatever level you are to become a professional Art Director.

About Art direction

This is an Art Direction course taking you from zero or whatever stage you are to begin to perceive as a professional; understanding the tools of graphics design, then migrating to composition and conceptualization which takes you a step above all regular designers and then we take you as far as understanding how to handle pitches as an Art Director.


  • Gain the fundamental skills needed to be a graphic designer
  • You will gain the skill of photomanipulation and conceptualization in design.
  • Complete projects to add to your professional portfolio
  • Have some fundamental knowledge of logo designs and Motion graphics
  • Learn the basics of Copywriting from an Art director’s Point of view.


This class is for beginners who desire to become an Art Director. It is also good for those who would want to switch to the creative career paths and for those who want to scale up their skill.

Course Outline

The course outline is as follows:

o   Graphic Design 2

o   Basics of Logo design with Adobe Illustrator 2

o   Photo manipulation and conceptualization 2

o   Basics of Motion Design with Adobe After Effects 2

o   Copywriting for Art Directors 1

o   How to handle briefs 3

  • Research
  • Tools
  • Images
  • References

o   One on One with creative leads within the marketing and communication industries.


Meet our Facilitators